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Comeback Color: An Express Color Service That Covers Gray in 10 Minutes

After COVID-related salon closures, and the enforcement of reduced capacity, new RUSKin10 Permanent Cream Color, which processes completely in just ten minutes, opens opportunity and options for stylists

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RUSK Welcomes Master Colorist Laura Gibson As New Artistic Director

In this role, Gibson will aid in the education and training for the RUSK color portfolio and advise on the development of new color innovation. This collaboration is part of the brand’s strategy to revitalize their legacy portfolio of professional color offerings and steer the brand forward in future color endeavors.

5 Winter Blondes with Formulas

Cool blondes are coming in at the top of the hair color request list.

Beauty Quest Group Introduces New Team, Fresh Outlook for Rusk, Aquage and One n’ Only Brands

A new leadership team headed by industry veteran Scott Missad has taken the reins at Beauty Quest Group (BQG), with plans to revitalize the company’s heritage hair care brands -- Rusk, Aquage, and One n’ Only.

Beauty Quest Group on a Journey to Revitalize Legacy Beauty Brands Rusk and Aquage

Innovation, creativity and passion define the mission of Beauty Quest Group as it sets out to revitalize legacy brands Rusk and Aquage.

How-To: Ice Crystal Platinum Blonde Pixie

When it comes to creating and maintaining cool, clean platinum blonde hair color, it’s all about eliminating warmth, producing an even result and keeping hair as damage-free as possible.

Create a Mosaic Watercolor Effect with Rusk Deepshine Color

Mosaic Watercolor created by Hana Norris using Rusk Deepshine Hair Color in pink, purple and teal.

Rusk Puremix

The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.

Achieve Salon-Quality Hair in just Four Steps with RuskPRO

The new hair care system has technology that helps seal and protect hair from color fading damage and environmental pollution.

HOW-TO: Update Your Client's Platinum With Pops of Pastel

At Rusk, colorists are updating platinum with fun pops of pastel hues using clear to dilute any direct color.