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Sophy Merszei

NovaLash Welcomes Jessica Baird as Brand Ambassador Coach

The new position will lead NovaLash’s 2020 Brand Ambassador team to higher achievements by having a go-to person to educate this elite lash team on social media, branding and marketing strategies within the beauty industry. 

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See The Light: New from NovaLash for Eyelash Extension Application

A new tool for beautiful illumination.

Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.

NovaLash Founder and CEO Sophy Merszei Reflects on the Brand's 15th Anniversary

There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.

NovaLash Announces its 2019 Lash Squad

Eighteen talented “lashionistas” have been selected to represent NovaLash in 2019.

Why It's Important to Start Fresh with a New Eyelash Extension Client

How do you tell a client that those old lashes have to go so you can get the best results with a fresh application?  Here's how to make a clean sweep.

NovaLash Receives the Better Business Bureau's Winner of Distinction Award

The Better Business Bureau Awards for Excellence recognizes businesses and non- profits in the Greater Houston Area for their achievements and commitment to overall excellence and quality in the workplace.

What NovaLash is Doing About Lyme Disease Awareness

For more than 30 years, Sophy Merszei, CEO and founder of NovaLash, has been fighting the unpleasant and often debilitating symptoms of Lyme Disease. Merszei and Team NovaLash are set to bring awareness to this disease.

NovaLash Names Its 2018 Lash Artist of the Year

Tonje Fjeldberg Elshaug of Alfaz del Pi, Spain was named 2018 Lash Artist of the Year, the second year in a row a global lash artist has taken home the top prize.

3 Products You Need if You're in the Lash Application Biz

Lindsey Rae Joslyn Rohner, NovaLash Trainer and Brand Ambassador tells us her three favorite products she couldn't live without as a professional lash artist.