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Rocking for a Cure: All-Star Charity Concert Will Benefit City of Hope

"Rock the Cure 2” is an all-star charity concert to be performed by The Tribe, a collective of over 30 of LA’s top session and touring musicians and vocalists. The event will raise money for City of Hope, the partner charity of the professional beauty industry.

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Memo Interview: New General Manager of Pravana, Michelle Chandler

“I’ve spent a third of my life with Pravana,” Chandler says. “I’ve grown up here, gotten married, and had two kids during my time with Pravana. I have a very special relationship with this brand. I bleed Pravana purple.”

Pravana Summer Beauty Promotion Will Benefit Beauty Changes Lives Foundation

From July 1 through August 31, 2017, Pravana is donating five percent of its best-selling Intense Therapy Leave-In Treatment to support the Beauty Changes Lives Foundation.

Henkel to Acquire Business in the USA and Mexico

Henkel will further strengthen its professional hair business and significantly expand its position in the USA and Mexico.

Pravana Team Gives Back and Shows Up to Support AIDS Project LA

On Thursday, Nov. 17, Pravana team members volunteered to support the pre-Thanksgiving efforts of AIDS Project LA (APLA).

Pravana and Earthly Body Leaders United in their Commitment to Give Back

Last month, PRAVANA Founder and CEO Steve Goddard, with longtime friend and industry colleague Kevin Wachs, CEO of Earthly Body Inc., participated in the Victory for Victims 5K/10K Walk Run to benefit the Center for Assault Treatment ...

At the Spirit of Life Award Gala, Over 700 Rock the Cure with Steve Goddard

THE EVENT: City of Hope’s National Professional Salon Industry Group honored Steve Goddard, president and founder of PRAVANA, with its 2015 Spirit of Life Award this evening at Mandalay Bay Hotel and Casino in Las Vegas, NV. The event ...

Cancer Progress and Support

As the beauty industry excitedly anticipates Rock the Cure, the City of Hope Spirit of Life gala set for July 11 at Mandalay Bay Hotel & Casino in Las Vegas, there’s excitement, too, in the City of Hope labs pursuing that elusive cure ...

Can’t attend the Spirit of Life Event? You Still Can “Rock the Cure”!

On July 11, Pravana founder Steve Goddard will receive the City of Hope Spirit of Life Award during the “Rock the Cure” dinner and entertainment event at Mandalay Bay Hotel & Casino in Las Vegas. The “cure” in this ...

Rocking for a Cure: Celebrity Concert Organized by Beauty Pros to Benefit City of Hope

Kevin Wachs, founder of Earthly Body Inc. and founder of Pravana, Steve Goddard, this year’s City of Hope Spirit of Life honoree, will join more than 50 of Los Angeles’ best musicians performing live in an all-star charity ...