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Social Studies: How to Use #Hashtags

For a word only added to the dictionary in May 2014, the hashtag has really blown up.Definition in Merriam-Webster dictionary: “A word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a ...

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Game Changers: Modern's 2015 'Who's Who' Guide to Industry Influencers

Before social media, trends were showcased from a platform, down a runway or in a magazine spread. Now, the real trendsetters are the working professionals uploading their images to platforms like Instagram and YouTube, engaging live with their ...

3 Ways Your Hashtags Can Lead You to Social Media Relevance

By now we’re all familiar with hashtags. We’ve searched hashtags, experimented with using them and laughed about the ways they can be overused. However, if you’re only viewing hashtagging as a quirky social media gimmick, ...

A Lesson in Social Media Etiquette

Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...

The Digital Director

I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...

Scoping Out Twitter

No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!

The People Season!

We’ve always nourished our relationships at holiday time. The difference today is that you and your salon may have hundreds, or even thousands, of relationships to attend to—they’re just called “followers,” and it’s all about their needs.

Making the Most of Twitter

We know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are five quick tips on how to avoid simple tweetin’ oversights.

It’s Twitter Time

Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.

Why Do You Need a Social Media Team?

You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.