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Ulta

CHECKING IN: The Amazing Sonya Dove

Learn more about Sony Dove, Intercoiffure Color Council Director for North America, Wella Professionals Global Ambassador, Ulta Beauty Pro Team Member and Hair Dreams Ambassador.

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Report: After Two Years of Decline, Customers More Satisfied with Retail

The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.

Expert Advice: How to Work with Every Curl Type

“At Ulta, texture isn’t just taught, but it’s also a priority,” Ulta Beauty Pro Team member Pekela Riley says. Here, she shares insights into the different curl types and how to work with each.

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

How-To: Dimensional Brunette with Extensions

Ulta Beauty Design Team member Cristina Rodriguez shares her color formula (plus her two secret tips for clip-in extensions) in this video tutorial.

Leandro Limited Introduced

The Leandro Limited Collection was introduced to the professional and consumer worlds last night in NYC. The line is complete with clips, brushes, appliances and specialty items. Cash Lawless demos his favorite items while transforming model Nina Agdal.

Nick Stenson Promoted to Ulta Beauty SVP Salon Services and Trend

Nick Stenson has been promoted to Senior Vice President, Salon Services and Trend at Ulta Beauty.

Breaking Through: Ulta Beauty Celebrates Texture, Color and Shape

Ulta Beauty Pro Team members create looks that celebrate beauty in all shapes, colors, styles and textures.

Add Texture to a Pixie with this Weaving Hair Cut Technique

Ulta Beauty design team member Gilad Goldstein demos this signature cutting technique

5 Ways to Turn Editorial Hair into Everyday Salon Dollars

Ammon Carver, Chief Artistic Director for Ulta Beauty, paired with Cosmetologists Chicago to teach stylists how photo-shoot-ready hair can change the salon space.

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