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Waves

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

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NYFW: Undone Waves by Oribe

Nicole Miller Fall/Winter 2020 collection models sported effortless, unstructured waves. But, of course, nothing is ever effortless in beauty...

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

Stunning Texture and Waves on the Red Carpet

This gorgeous style was created by Oribe artist David Stanwell.

Permanent Solution: How to Create Hair That Is Easy to Style, Every Day

“People just think 80s when you say perm, but texture is back, and it is sexy!”

3 Tips for a Perfect Curl Set

A curl set is the foundation for most updos and volume intensive styles, but it doesn’t have to include massive amounts of teasing and spray. Sam Villa ArTeam Member, Anna Peters, shares how to create a modern version to support today’s looks.  

Hair Collection By Marie Simone

See the latest collection created by Marie Simone who combined baby-hair and waves for a unique texture.

Speaking Volumes: The Difference Between Push Waves and Flat Iron Curls

Flat irons are handy tools when it comes to giving clients effortless waves. Stylist Katie DeLuca demos the difference between push waves and traditional flat iron curls (and when to opt for each) in this video tutorial.

Texture Play: Diffusion, Curl Control and More with Dyson

How to work with different textures and shapes using Dyson's Supersonic™ hair dryer Professional edition.

How to Create Cool Girl Waves with the Right Amount of Grit

A little grit is always needed when looking to give your clients piecey waves. Las Vegas stylist Shelley Gregory uses R+Co's Skyline dry shampoo to create definition and texture.