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Waves

Master Not One But Three Types of Curls Using These Flat Iron Techniques

Every type of curly look requires its own technique and tools, whether it’s a sexy, bouncy style or a crown of beach waves. But we firmly believe a straightener is the one essential you need to create a plethora of styles. Here, Shannel Mariano breaks down all the ways you can use a straightener for customized curls.

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How To Create Waves, Upstyles, and Everything In Between With This New Oribe Styler

With hundreds of Vogue covers and thousands more editorial shoots and fashion shows to his credit, Oribe Global Ambassador James Pecis has some pretty specific ideas about how styling products should perform.

How to Recreate Cara Delevingne’s Retro-Glam AMAs Hair

See the full step by step Cara Delevingne’s glam wave debuted at the American Music Awards by hairstylist Danielle Priano.

The “S” Wave: Steps to This Face-Framing Look

The unique S-like shape is created with a simple flat iron and allows stylists to highlight a client's favorite features.

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

NYFW: Undone Waves by Oribe

Nicole Miller Fall/Winter 2020 collection models sported effortless, unstructured waves. But, of course, nothing is ever effortless in beauty...

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

Stunning Texture and Waves on the Red Carpet

This gorgeous style was created by Oribe artist David Stanwell.

Permanent Solution: How to Create Hair That Is Easy to Style, Every Day

“People just think 80s when you say perm, but texture is back, and it is sexy!”

3 Tips for a Perfect Curl Set

A curl set is the foundation for most updos and volume intensive styles, but it doesn’t have to include massive amounts of teasing and spray. Sam Villa ArTeam Member, Anna Peters, shares how to create a modern version to support today’s looks.  

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