Wella

Formulas: Pro Tips and Recipes for Shimmering Color

Wella Signature Artist Jennifer Ng has the perfect tips to help you give your clients the shining color they desire using Wella's Shinefinity Glazes.

Read more

3 Pro Tips from a Wella Educator

Education is everything! See what advice Wella Educator Erik Thrane has to offer on color corrections, lifting with color, and always continuing to learn.

Coffee-Inspired Haircolor Formulas for Neutral, Natural Brunettes

Wella Professionals Brand Ambassador Dereq Clark predicts this season’s hottest hair color trend using new shades from Shinefinity and Koleston Perfect.

Wella Joins UN Global Compact and Shares Environmental Commitments

Wella Company becomes a participant of the UN Global Compact as the company commemorates World Environment Day.

Yannis Rodocanachi Named Wella Americas President

Sennen Pamich is stepping down on November 30.

Jennifer Lopez's 2021 Met Gala Look

Stylist Lorenzo Martin utilized Wella Professionals products, ghd tools and Great Lengths extensions to achieve her show-stopping mane.

Wella Names 2021 Beauty Envision Award Winners

Eleven exceptional artists top Wella's competition in creativity for beauty pros.

You Could Be the Next Wella Professionals Passionista!

Through August 31, you can enter a contest to receive product, education, and opportunities from Wella Professionals.

Audrina Patridge Brightens Up with Wella Professionals

A perfect sun-kissed blonde takes Audrina Patridge out of a year of lockdown.

Announcing the Winners of the Texture Style Awards

The top four hairstylists from among 350 submissions were honored Monday night, July 5, during the awards celebrating diversity and inclusion in the beauty industry

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account