Close

Wet Brush

WetBrush Announces Justine Marjan as Brand Ambassador

The brand celebrates its partnership with award-winning Celebrity Hairstylist and trusted beauty influencer Justine Marjan.

Read more

How-To: Icy Lavender

Get the formula for this beautiful icy color. PLUS styling tips using the WetBrush Pro collection.

This Brush Gives Hair Serious Shine

San Diego colorist Hannah Menor reaches for WetBrush Pro's Shine Enhancer to add sparkle to her work

This Brush Will Give You a Sleek Blowout

Atlanta colorist Kayluh Stewart shares her secret to making her best color work stand out: a blowout using this tool. Plus, get the formula for this rich red.

Beauty-Full: New Beauty by Imagination Debuts at ISSE

A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.

The WetBrush Pro Collection

The collection combines WetBrush's signature detangling technology with a professional grip for an even better hold.

MAKEOVER: She Waited One Year For A Retouch!

Blonding expert Anthony Marmiani gets a chance to demonstrate his skills on his client who took a full year to return for a touch up.

J&D Brush Co., LLC, and Goody Products, Inc. Announce New Company Name and Leadership

Beauty By Imagination will officially launch its new corporate branding in October 2019.

Get the Look: Festival-Ready Boho Hairstyle

Artist Connective member Neal Malek (@nealmhair) takes WetBrush's new pro collection and new designs for a spin and tells us his favorites from the line to achieve "brushed out" beach waves for this festival-ready style.

Detangle Backcombed Hair with Ease

Creating beautiful, teasy highlights takes mad skill. From sectioning and formulating to application and processing, being a colorist means creating works of art. See what Artist Connective member Caroline Guiney used to detangle backcombed highlights with ease for this look