The Key to a Seamless Gloss Application

Often when we think of hair color magic we think of creations brought to life with foils or painting techniques. But sometimes the most beautiful, jaw-dropping color results come from perfect blending at the shampoo bowls.

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VIDEO DEMO: How-to Get Max Volume Using a Wet Brush

Get some interesting tips and tricks for building volume in the hair in this short video tutorial.

Wet Brush's Holiday Collection

Wet Brush's holiday collection for 2018 features detangling and blow dry brushes to dry and detangle hair without breakage or pain. The collection is bright and cheerful with rainbow hues.

Wet Brush to Air Television Commercial Nationally for Six Weeks

Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TVcampaign.

Wet Brush's Moroccan Collection

The Moroccan Collection by Wet Brush consists of a Detangler, Flex Dry Brush, Shine Brush and Comb.

How-To: 3 Blowouts That Take Your Work Far Beyond Basic

Not all blowouts are created equal. See these three how-to videos on everything from bombshell to sleek and chic.

WetBrush Pro Flex Dry Paddle

WetBrush Pro Flex Dry Paddle features heat resistant HeatFlex bristles with an open vented design that allows hair to dry faster.

Our Favorite Hair and Makeup from the 2018 Met Gala

The Met Museum Costume Institute's theme for 2018 is "Heavenly Bodies: Fashion and the Catholic Imagination." The exhibit is designed to ignite conversation between religious artworks and high fashion, as further expressed as Hollywood's best and boldest ascended upon the Met Gala's red carpet for an evening of unforgettable looks emphasized further by selections in hair and makeup.

Brush of the Future

A mystical finish on the Wet Brush Flex Dry Ombre makes the brush a must-have in your limited-edition portfolio for the Modern Fairytale campaign from CosmoProf and MODERN SALON.

MAKEOVER: Double Process Platinum to Medium Brown

Going from double-process platinum to a glossy medium brown can be challenging. Get the details for this dramatic makeover.