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WetBrush Pro Flex Dry Paddle

WetBrush Pro Flex Dry Paddle features heat resistant HeatFlex bristles with an open vented design that allows hair to dry faster.

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Our Favorite Hair and Makeup from the 2018 Met Gala

The Met Museum Costume Institute's theme for 2018 is "Heavenly Bodies: Fashion and the Catholic Imagination." The exhibit is designed to ignite conversation between religious artworks and high fashion, as further expressed as Hollywood's best and boldest ascended upon the Met Gala's red carpet for an evening of unforgettable looks emphasized further by selections in hair and makeup.

Brush of the Future

A mystical finish on the Wet Brush Flex Dry Ombre makes the brush a must-have in your limited-edition portfolio for the Modern Fairytale campaign from CosmoProf and MODERN SALON.

MAKEOVER: Double Process Platinum to Medium Brown

Going from double-process platinum to a glossy medium brown can be challenging. Get the details for this dramatic makeover.

Brushed Beautifully

For the Modern Fairytale campaign from CosmoProf and MODERN SALON, sponsor Wet Brush shows a timeless, tangle-free look with just three steps to "perfect."

Wet Brush Introduces its Go Green Detangler

Wet Brush introduces its Go Green Detangler, an eco-friendly brush that glides through tangles without breakage or pain.

Creating Fun, Playful Texture

See how to achieve playful texture on your clients.

ARTIST SESSION, Fall 2017 - Having Fun!

Get the details about ARTIST SESSION, fall 2017. It's all about the photograph, and oh yeah - the model, the make up, the fashion, the location, the goody bag, the speakers, etc. etc. etc.

Wet Brush Introduces Time Release Detangler

Wet Brush introduces a Time Release Detangler as a complement to the company’s brush line.

Wet Brush Pop Fold

Wet Brush’s IntelliFlex bristles remove knots effortlessly, reducing damage and pain.