Alterna Haircare CAVIAR Anti-Aging Clinical Densifying Collection features a Densifying Complex formulated with caviar extract and red clover to give the appearance of denser-looking hair.
For women and men who are finding more whites and silvers in their crown, they are also finding that this hair requires different care to keep it looking and feeling healthy, shiny and soft. Here are suggestions for what to recommend to your gray clients, and also how to keep them coming back even if they're saying 'no' to color.
A new ecommerce shopping experience for professionals gives you access to major beauty brands.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.
Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program
The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.
Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.
Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.
Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.
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