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Styling How-To: Topsy Tail Pull-Through Braid with Waves

Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.

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Bridal Hair How-To: Fishtail Crown Updo

Nashville bridal stylist Trae Howard shares her step-by-step process to creating this fairy-tale look.

Updo How-To: Twisted Tresses

Artist Haley Garber frequently reaches for the Alterna’s hero products when prepping for updos.

Shine Bright: These Products Give Hair Serious Sparkle

The holidays are all about that extra sparkle. Give your guests a glow with these bestselling products.

How-To: The Alterna Caviar Anti-Aging Blowout

Alterna Artist Ana Paz demos her signature voluminous blowout using her favorite “hair hero” formulas from the Alterna CAVIAR Anti-Aging collection.

Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

Announcing the Making Waves Winner, Plus Finalist Entries

Our five finalists were sent a Challenge Box with styling products from Milk_shake’s Lifestyling line of stylers. They were tasked with using at least two of the products to create their final best-in-boho submission.

Beach, Please! Announcing the Making Waves Semifinalists

From beachy waves to sun-kissed color, we received countless looks for our Making Waves contest. With all of the amazing work, it was extremely hard to narrow it down, but here are the 10 semifinalists!

The Next Big Thing in Beauty: Over 29,000 Brands Show Their Latest at Cosmoprof Worldwide Bologna

New technology, new trends, and new formulations are launched at this European trade show.

Celebrity Stylist Andrew Fitzsimons Announces THE HAIR MASTERclass

Part NYFW, part TED Talk, and part look-and-learn, celebrity stylist Andrew Fitzsimons launches The Hair Masterclass series, with its first event in Los Angeles this February.