Create Your Account

alterna

Gray Hair Needs Special Care

For women and men who are finding more whites and silvers in their crown, they are also finding that this hair requires different care to keep it looking and feeling healthy, shiny and soft. Here are suggestions for what to recommend to your gray clients, and also how to keep them coming back even if they're saying 'no' to color.

Read more

Henkel Launches eCommerce Store for U.S. Salon Professionals

A new ecommerce shopping experience for professionals gives you access to major beauty brands.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

Alterna My Hair. My Canvas. Line Focuses on Sustainability and Self Care

With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Henkel Beauty Presents Online Global Hair Festival 

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Styling How-To: Topsy Tail Pull-Through Braid with Waves

Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.

Bridal Hair How-To: Fishtail Crown Updo

Nashville bridal stylist Trae Howard shares her step-by-step process to creating this fairy-tale look.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account