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Aveda Announces Luis Gonzalez as Color Director on Aveda’s North America Artistic Team

Gonzalez will be providing the professional community in the Aveda North America network with annual color collections, and lead education classes in select Aveda salons.

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TRENDING: Candlelight Blonde by Aveda’s Ian Michael Black

Summer is bringing a little boldness for blondes. Here are the step-by-steps for the hot trend.

Transforming a Historic Building into a Gentleman's Retreat in Seattle

High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories to share with patrons.

Aveda Announces Collaboration with 3.1 Phillip Lim for 2021 Holiday Collection

The Aveda x 3.1 Phillip Lim collection features limited-edition hair accessories and gift packaging that celebrate the botanical world of beauty and purposeful spirit of giving.

How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

"Human X" Headlines Aveda Congress 2021

Celebrating both individuality and the human connection, the 19th Aveda Congress showcased unique, bold trends in hair and fashion.

Aveda Congress Returns with Live + Digital Experience Offering Around the Globe Access

Plant Beauty in the World with Aveda this September at this always inspiring event for industry professionals.

Aveda Is Releasing a Limited Edition Shampoo Bar for Earth Month

This sustainability leader will launch a limited edition shampoo bar as part of its efforts to bring clean water to people in need.

Four Top Stylists are Transforming Clients’ Hair Instantly

Aveda's Botanical Repair System is something these salon owners and stylists are swearing by in 2021.

Aveda Cuts 2 Feet of Hair From Influencer's Famous Long Locks

Sophia Roe had never cut her hair before meeting (and putting her trust in) Renee Gadar. This transformational cut shows the importance of safe spaces for textured hair, so clients like Roe can reframe the experience Black women have when they go to the salon.

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