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Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.

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Lakme USA Launches New Distributor Partnership with Princess Beauty Supply

Princess Beauty has been an independent distributor of professional beauty products to salons, spas, and stylists for over 30 years, providing high quality products and educational programs in their territory.

How to Talk to Clients About Drugstore vs. Professional Hair Care Products Purchased in a Salon

The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.

New Beauty Brand Banishes the "Pink Tax"

Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.

SPARKS Future-Forward Hair Color Launches

SPARKS introduces 86 permanent shades across 8 tonal families formulated with the DUAL ACTION COLOR SYSTEM: an advanced system comprised of two exclusive technologies that work simultaneously during the color process

Introduce Your Beauty Brand to the World with The California Pavilion

The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion. 

REDAVID And Beauty Systems Group Announce North American Distribution Partnership

REDAVID Salon Products, LTD. and Beauty Systems Group announced a distribution partnership that will offer REDAVID through 270 select Cosmoprof stores and through their 870+ Distributor Sales Consultants. This expansion will be effective beginning October 2019 in the United States and Canada.

Oribe Introduces Serene Scalp Thickening Treatment Spray and Exfoliating Scrub

Oribe Hair Care expands its Serene Scalp collection with the introduction of the new Serene Scalp Thickening Treatment Spray and Serene Scalp Exfoliating Scrub. The products work to reveal an optimal environment for healthy hair by energizing, hydrating, and balancing the scalp.

Give Curls the Ultimate Glow with DevaCurl's High Shine Oil

The lightweight, silicone-free oil is formulated with a blend of five curl-loving oils that help provide shine, moisture and enhance curls with a frizz-free finish.

Full Beauty Routine in One Fine Mist: Mineral Air Features Hydrator, Primer, Concealer, & Color

Pare down your makeup routine with this 4 step beauty process in one product.