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beth minardi

Five Great Reasons To Foil Highlight

Beth Minardi shares her five reasons to foil highlight. This post has a bonus! Watch Minardi transform a model using her special foil sculpting technique.

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When To Foil: Five Great Reasons

The queen of foiling, Beth Minardi, shares her top five reasons to foil. As a bonus, see her "sculpt" hair with foiling in a great video demo.

Hair Color Crisis: Beth Minardi's Fix for Hot Root Caused by At-Home Color

A client did an at-home "color wash" on top of her highlighted hair. The color grabbed at the mid-lengths and ends leaving them much deeper and darker. Here's what Beth would do...

From Blonde to Red: Simple Steps For a Big Change

Beth Minardi shares the very simple details for this blonde to red makeover.

The Color Pop? Tips For Perfection

What is a color pop and how can you achieve this look? Beth Minardi shares her tips.

The Coterie - The First Ever Group Gathering Of The EmpowHERment Project

The Coterie, the first ever public gathering of the EmpowHERment Project, took place this fall in NYC. 250 salon professionals came together to support and celebrate women in the industry. Details here.

Managing Color Expectations: Lightening and Blonding

Making a brunette blonde can be one of the most damaging processes for a client’s hair. It can also be one of the trickiest.

Color Contouring: How to Color Hair According to Face Shape

Color contouring parallels the makeup trend by creating light and dark shades around the face to lengthen, broaden and more.

Full Disclosure: Managing Clients' Color Expectations

No matter how outrageous the request, clients expect you to create beautiful color and keep their hair healthy and strong.

At First Glance: Behind the 10 Covers of PROCESS 2017

In this instance, we want you to judge a book by its cover.