Blogging Isn’t Dead: How to Write to Grow Your Community

With the rise of social media, it may feel as though there isn’t a market for blogs anymore. But Freddy Razo, a California-based barber disagrees. Big time.
With the rise of social media, it may feel as though there isn’t a market for blogs anymore. But Freddy Razo, a California-based barber disagrees. Big time.
Personally, I’ve moved on to learning to live with the virus, its guidelines, restrictions and precautions instead of waiting around or ignoring the pandemic. I just try to sensibly take care of myself.
Yes, yes you should. And here's why.
Covid-19 made whatever was neglected in your life manifest like a squeaky wheel, didn’t it? Neglected items like money management, self-care, friendships, family time? Listen to the squeaky wheel and pack only items that bring you joy and support your career with satisfaction and success.
Three beauty issues top the list of client concerns: haircolor, social distancing, and money. These are the key topics for effective communication with your clients right about now and you can start to address them now, even at a distance, saving you time and effort once we're back in the salon.
Before you react to a client request for an at home service or advice on box color take pause and choose your words carefully. All of us will be remembered. It’s up to us to decide HOW we will be remembered.
Will my salon reopen? Will my clients be there? Here's some advice for how to handle all the anxiety we can feel during the COVID-19 crisis as it relates to stylists.
We checked-in with one of our mentors and motivators, long-time MODERN SALON blogger, Carlos Valenzuela. After 40 years as a hairdresser, educator, and industry expert, he has some words of advice for stylists navigating our current situation.
Here are some telltale signs as well as some surefire suggestions for solving it.
"The political climate led to suspicion of our true motives; could we really be spies?"
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