Close

Make Way for the Ice Queen

Ice is nice. Two formulas for super cool tones.

Read more

Factory Tour: See How Hair Color is Manufactured and Produced

Tour the In Italy hair color production facility to witness the level of quality and efficiencies, and to understand the heritage and evolution of Italian-made hair color.

Hair Color How-To: Blue Jean Baby

Colorist Hailey Mahone uses Alfaparf Milano to create this iconic blue color.

Fire and Ice: Alfaparf Milano’s Color Lines Pack a Punch.

In a sea of balayage and blondes, a bright blue or a firey red can feel refreshing.

How to Color Rainbow Extensions

Artist Emily Buffi uses Alfaparf Revolution Direct Color for a rainbow variety of extensions.

11 Patriotic Looks that Will Steal Any Firework Show

In honor of the Fourth of July, we pulled 11 all-American looks that are bold, bright and sparkly.

Beach, Please! Announcing the Making Waves Semifinalists

From beachy waves to sun-kissed color, we received countless looks for our Making Waves contest. With all of the amazing work, it was extremely hard to narrow it down, but here are the 10 semifinalists!

How-To: Aquamarine Dream with Tousled Texture

Artist Connective member Mirella Manelli uses Aloxxi's Instaboost Conditioning Color Mask in Aquamarine Dream and the new Bombshell Volumizing Grip Styler for this perfect summer look.

13 Colors From Sadé Huckabee That Recreated the Rainbow

Artist Connective member Sadé Huckabee uses vibrant colors that make her clients' hair stand out.

Guy Tang and the #MyDentity Team Launch New Colors

Guy Tang's Super Power Direct Dyes collection is now available.