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Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.

No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.

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Olaplex Acquired by Global Investment Firm

Olaplex became a global sensation, paving the way for a completely new category of hair care called “bond-building.”

Icy Blonde: Correcting and Maintaining Brassy Highlights

See how one stylist corrects and maintains brassy highlights.

Joico Uses Virtual Reality to Enter the World of Healthy Hair

Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life.

Same-Day Color Correction on Compromised Hair

This client arrived in tears after a nearby salon had tried, twice, to help her and failed.

Stronger, Better, Faster Blonde, FREE

Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.

Blonding Expert Kim Vō on Building a Blonde Business and More

Women have been lining up for years to be on the receiving end of Kim Vō’s talents. The Schwarzkopf Professional Blondme Global Ambassador will be sharing tips on how to create the perfect blonde at an event on June 12 in New York.

Memo Exclusive: An Interview with Dennis Bernard, Creator of 4Bond N' Plex

Most recently,  Dennis Bernard developed what he considers to be his second most innovative product and its success is bringing him out of semi-retirement.

Schwarzkopf Professional's BLONDME Care Range With Integrated Bonding Technology

Schwarzkopf Professional's new, re-launched BLONDME products now feature KeraLamination Technology with Silk and Keratin. This technology smooths the hair for ultimate blonde retention and vibrancy.

Blonde and Bond Me: Schwarzkopf Professional Merges Blondme Color With Integrated Bonding Technology

Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.