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New Beauty Brand Banishes the "Pink Tax"

Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.

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Five Reasons to Private Label and Future-Proof Your Salon Retail Business

With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!

What Is Your Brand And Why Should You Care?

When you think of a “brand” you probably think of a product company. As a hairstylist or salon owner, you can also be a brand. Learn how branding distinguishes you from everyone else who does what you do.

CLY Communication Adds to Its Team

After 8.5 years as Director of Communications at ORLY/SpaRitual, John Galea has joined the team at CLY Communication.

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.

9 Ways to Make a Positive First Impression & Excel at In-Person Branding

You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.

Stayin’ Alive: Kathy Jager Holds a Class on Business Success for Solo Artists

Educator, author and Cosmetologists Chicago board member Kathy Jager got real with aspiring solo artists on what it takes to be fulfilled and financially successful as an independent business owner.

Social Studies: How to Use #Hashtags

For a word only added to the dictionary in May 2014, the hashtag has really blown up.Definition in Merriam-Webster dictionary: “A word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a ...

Colorful New Branding from Pureology

Colorful CreationsPureology is, at its core, a color-protection and enhancing product line, and to embrace and enhance that vision, it is introducing new branding.  The packaging will stay the same, but look out for colorful ...

PERSPECTIVES: Industry Leaders Address Branding Basics

Separating yourself out from the crowd and making sure your message is heard above the din is the hallmark of branding success. We asked salon leaders to answer the question: “How do you ensure that your brand message is consistent and clear to all your customers?”