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5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

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This Salon Owner Found a Dryer That’s Actually Good for Her Business

Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.

Beauty In Her Blood: An Industry Icon Reflects on a Beautiful Career

Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.

New Beauty Brand Banishes the "Pink Tax"

Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.

Five Reasons to Private Label and Future-Proof Your Salon Retail Business

With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!

What Is Your Brand And Why Should You Care?

When you think of a “brand” you probably think of a product company. As a hairstylist or salon owner, you can also be a brand. Learn how branding distinguishes you from everyone else who does what you do.

CLY Communication Adds to Its Team

After 8.5 years as Director of Communications at ORLY/SpaRitual, John Galea has joined the team at CLY Communication.

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.

9 Ways to Make a Positive First Impression & Excel at In-Person Branding

You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.

Stayin’ Alive: Kathy Jager Holds a Class on Business Success for Solo Artists

Educator, author and Cosmetologists Chicago board member Kathy Jager got real with aspiring solo artists on what it takes to be fulfilled and financially successful as an independent business owner.