branding

Sally Beauty Awards Ukrainian Makeup Brand with U.S. Distribution

LAMEL Makeup was selected as the Sally Beauty’s 2023 Cultivate Accelerator Program winner, an incubator program that supports emerging beauty brands.

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How to Build a Brand: Winning Marketing Strategies with Elyse Rox

Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.

A Strong Branding Strategy Propels One Barbershop's Growth

A mid-career shift prompts Todd Sambuco to leave corporate America, attend cosmetology school and open up a barbershop, leveraging all he learned about branding to quickly grow a successful business in Charlotte, North Carolina.

Why Pinterest Could Be Your New Best Friend

The ins and outs of the best-kept social media secret in the beauty industry.

Introducing BosleyMD to Prevent Hair Loss and Combat Thinning

Beginning August 1, Bosley Professional Strength will be known as BosleyMD,  offering both men & women doctor recommended, DHT-Blocking products including clinically proven regrowth treatments, a scalp therapy line and effective, everyday hair care essentials designed to prevent hair loss and combat thinning.

During Virus Shutdown, Do These Updates to Your Branding

Doing some simple tweaks and revamps now will help your branding, long term. Pointers for working on your business to prepare yourself for a return to work.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

This Salon Owner Found a Dryer That’s Actually Good for Her Business

Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.

Beauty In Her Blood: An Industry Icon Reflects on a Beautiful Career

Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.

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