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Aloxxi Violet Shampoo Busts Brass

This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones.

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Keune Haircosmetics to Launch New Care Silver Savior Duo

Gently refresh and brighten your clients' cool blonde, gray, white an silver tones with this new duo.

Say Hello to Helio with SEVEN Haircare's New Shampoo and Conditioner

Named after a silk damask, Rinzu was the preferred fabric for kimonos in Japan’s Edo era. The products’ violet pigment tones down warm yellows while also protecting color from heat and other elements.

It's a 10 Expands Miracle Blonde Collection with Miracle Brightening Shampoo for Blondes

This brightening shampoo solves common natural and color-treated blonde concerns like brassiness, dullness, color fading, dryness, and extra sensitivity to stress and damage with a combination of proven natural extracts

Summer Blonde Must-Haves: Paul Mitchell's New Blue Oil Lightener System and Platinum Blonde Conditioner and Toning Spray

Maintain your blonde locks all summer long with new products from Paul Mitchell.

Redken's New Color Extend Blondage Shampoo and Conditioner

Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken created the Redken Color Extend Blondage Shampoo and Conditioner range to fight the brassiness that comes with blonding and lightening services.

Amika Launches Two New Foam Products

Amika launches two new foam products: the Phantom Hydrating Dry Shampoo Foam and the Bust Your Brass Violet Leave-in Treatment Foam.

AGEbeautiful Introduces Topcoat Toners

AGEbeautiful has introduced a new trio of anti-brass toners that neutralize unwanted warmth to keep blonde shades looking cool.

Tutorial Tuesday! Cooling Your Client's Balayage with Smokey Amethyst

Nothing feels better than a client walking out of the salon transformed with an awesome looking balayage! This client came in with 2-3 inches of new growth and tons of brassy color. To balance out the color, @texasbalayage cooled with Wella's Smokey Amethyst.

Keeping It Cool: Controlling Warmth With Balayage

There are many ways to control warmth, but hair color expert Eva Scrivo uses balayage to "keep it cool". Here she shares details.