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building your clientele

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

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Is A Loyalty Program Right For You?

Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

5 Reasons To Do Online Booking

If you’re thinking about offering online booking options, and you have questions, here are insights from Rosy Salon Software Founder Jim Bower.

How to Win a Client in 10 Days

With these 10 business-building tips you can make your service stand out to ensure you have a new client in your book.

How Can Stylists Build Their Extension Clientele?

Erin Hayden of Hairdreams describes the conversations that can lead to more extensions clients, and thus more revenue.

3 Reasons Why Having the Biggest Book Won’t Make You Richer

When it comes to your client base, less can definitely be more. Building a busy book is critical to long-term success and stability in the beauty business; but stuffing your books full of quick and low quality appointments is doing a ...

How Sensory Branding Can Help Build Your Business

Involuntary Memory describes how everyday life triggers like sounds and smells can recall memories of the past without conscious effort. Elements such as scents, sounds and color can make someone feel like they are a place worlds away, when in ...

5 Ways to Build Your Male Clientele

Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new ...

3 Ways to Build Your Clientele

Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...