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How to Merge Old-School & New-School Marketing Techniques

When it comes to building a personal brand, a careful balance of classic skills and new platforms are the keys to your success. In the branding world, some efforts go as far today as when your grandparents were networking and building brands and businesses. Arguably, the heavy saturation of social media, cell phones and email is making the desire for face-to-face interactions and physical—not digital—information even more valued now than in recent years.

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GOAL!!!!!

I've had a lot of great things happening lately and I've also been speaking at many beauty schools plus working with a lot of new stylists. One question that often comes up is, "How do you become successful?"Aside from the ...

7 Ways to Work Smarter, Not Harder

At Empowering You Consulting, Amy Carter says that working smarter, not harder, boosts productivity, enhances your creativity and saves energy. For information on her company’s Booth Renter’s Boot Camp, email: ...

How to Turn Your Front Desk Into a Profit Center

Front desk employees are one of the most valuable aspects of your business. Your front desk should do more than just answer phones, book appointments, and ring-out clients. If that’s all that they do, then they are a cost center: an ...

Academy Tour: Heidi Marie Garrett at Goldplaited Finishing Salon

Heidi Marie Garrett Bridal Styling ClassUpdo specialist Heidi Marie Garrett runs a tight ship, and her logical and organized approach to styling bridal parties has made her sought-after by brides around the country.Format: Mostly demos, some ...

TIGI's 5 Tips for Motivating a Salon Team

We spotted this terrific piece on the International Salon and Spa Business site and are sharing it here. It was written by Elisa Fischer, TIGI General Manager for the Americas, a dedicated advocate for hairdressers and leader in the professional ...

Healthy Hairdresser Hero: Donna Judson

Donna JudsonSalon manager, market trainer and master business facilitatorUlta Store #225Phoenix, AZDonna Judson was 43 years old and had spent 25 years in the salon industry when a divorce and house foreclosure left her with little choice but to ...

Business Builders for Indies

Chad Clark shares his best business-builders, which he personally used with great success when moving from LA to the “central valley,” where high ticket prices don’t fly.

Social Studies: StyleSeat

Stylists, salons and brands are constantly seeking ways to connect with clients in the salon and beyond.StyleSeat is a web and mobile destination that provides an avenue for that connection through stylist profiles and giving clients an ...

Trending for Summer: 10 Things to Build Biz Now Through Fall

You and your clients are halfway through summer. While vacations and warm-weather styles are still top of mind, back-to-school displays are also surfacing, and fall planning begins, too. How can you be of service and capitalize on all the ...