clean beauty

Innersense Organic Beauty Revolutionizes Professional Hair Color with Launch of Color Purity

With the launch of Color Purity, Innersense Organic Beauty sets a new standard for clean, safe, and effective high-performance hair color systems

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Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian

Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.

How to Become a Hair Color “Swiftie”

Your color services can be accomplished more swiftly than ever—think 10-minute processing—with the new CHI Color Express non-ammonia permanent hair color.

Collective Beauty Brands Launches BOB™ (Back of Bottle™), an Ingredient-Focused Haircare Line

Showcase authentic hair identity with BOB (Back of Bottle)™, a clean ingredient haircare line. Steer clear of complicated, harmful ingredients and prioritize skincare and scalp health. With no sulfates, no parabens, and no harmful ingredients, you can give your clients clean, healthy, beautiful hair.

Freecoat Nails Names New President

Carisa Findley becomes Freecoat Nails' first president, bringing extensive franchise experience to the company.

Conscious Beauty: A Roundup of Products You Can Feel Good About Using on Yourself and on Your Clients

Consumers want to know what’s in a product they’re using on their bodies—or what’s in a product you’re using on their hair in the salon—and are actively seeking out brands that make “clean” products more than ever before. Check out this round up of products with consciously-created formulas.

10 Things to Know About evo hue-verse

If you’ve searched the universe for out-of-this world hair color, it may be the time to explore hue-verse from evo pro.

Nuele Exec Wins 2021 Influential Businesswoman Award

Co-founder Christine Martey-Ochola is honored for dedication to innovation and business development.

New MKS eco WOW Makes a Stand for Blue Beauty with Advanced, Super-Clean Ingredients

The five-piece collection is formulated with a plant-based silicone alternative to keep hair looking healthy and full of life.

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

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