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client experience

The Ritz-Carlton Spa Los Angeles Launches Patisserie Experience

The Ritz-Carlton Spa, Los Angeles and Ladurée present a new menu of luxe spa treatments inspired by the spring flavors of Ladurée’s most famous macarons.

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The Day Instagram Went Down

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

Instagram Just Added a Dedicated Spot for Pronouns on Your Profile

Adding pronouns to your profile is a wonderful way to practice inclusiveness in your business.

Tips for Making Luxury Look Effortless

Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.

7 Examples of How Art Can Enhance the Client Experience

An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.

2021 NAHA Finalists: Inspiring Salon of the Year

The best salons build a feeling of winning together when times are good—and sticking together when times are tough. 

Meet the Face Mask Designed With Haircuts in Mind

Masks, cuts and coloring don’t always mix – so Aveda alum Dave McClellan created a new mask to serve stylists and salons.

Our Clients Are Starved for Connection and for Touch

COVID-19 is robbing many of us of touch and I believe we are starting to show the signs of starvation. 

Day Two of the Data-Driven Salon Sets You Up for a Successful Future

From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

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