Every client who enters your salon carries a unique story, often concealed beneath layers of emotions and experiences. By understanding the unique journeys of your clients, you have the power to uplift their experiences, providing not just hair solutions but also comfort, empathy, and empowerment.
Being unable to find bilingual stylists can be discouraging to the millions of primarily Spanish-speaking clients in the US. Here's how Daniel Montes makes them feel welcome in his salon.
A recent study found that only 20% of hairstylists in the United States make more than six figures a year. So what makes those 20% different from the rest? The research found these stylists had one critical characteristic in common, they have mastered the client experience.
The Ritz-Carlton Spa, Los Angeles and Ladurée present a new menu of luxe spa treatments inspired by the spring flavors of Ladurée’s most famous macarons.
Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.
Adding pronouns to your profile is a wonderful way to practice inclusiveness in your business.
Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.
An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.
The best salons build a feeling of winning together when times are good—and sticking together when times are tough.
Masks, cuts and coloring don’t always mix – so Aveda alum Dave McClellan created a new mask to serve stylists and salons.
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