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client loyalty

Three Things to Never Share with Clients

It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.

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A New Helpful Guide Points Cancer Victims to Financial Resources; A Good Resource to Share with Impacted Clients

Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

Make Space in the New Year for Your Dream Clients

This advice comes from a blonding specialist we have followed for years. After having to rebuild her clientele several times, she has learned the best ways to create a career and clientele that feels right for her.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

When Do You Fire a Client?

How many “chances” should you give yourself to please a client?

OWNER TO OWNER: How Every Guest Gets Celebrity Treatment at the Julius Michael Scarsdale Hair Salon

At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!

OWNER TO OWNER: 6 Ways Ochoa Salons & Spas Cultivates Loyalty

The owners at Ochoa Salon & Spa believe in the power of loyalty and they never veer from this core ethos. Here are 6 ways they foster a creative team, one that thrives on the power of relationships and grows into a multi-generational success story.

Top Tips for Making Men Feel At-Home and Valued in the Salon

In honor of National Men's Grooming Day, 18.21 Man Made Grooming offers their top tips to build loyalty, increase referrals, and give male clients the complete grooming experience.

3 Ways to Boost Client Loyalty

Whether you rent a chair, work on commission or own your own salon, you know that client loyalty is crucial to a successful career. Building that kind of trust with a client isn’t merely based on your killer balayage or long bob technique. The real secret to client loyalty is through the emotional journey and three specific touchpoints that your clients should experience each and every time he or she comes to the salon.