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client retention

What Every Young Man in Your Life Needs to Jump Start Good Grooming

New Johnny B Juniors is a line designed for boys, ages 3-13.

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Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

If You Had to Do it All Over Again: Advice from a Retiring Hairdresser on How to Build a Fulfilling Career

You may be surprised to hear some of the things he feels he got right...and some that he wishes he had done differently.

The Reality of Transitioning from Dark to Blonde

Pittsburgh colorist Marissa Pusateri @marissapusateri posted color correction showing the realities of going blonde.

The Formula for a Happy Client

The happiest clients I meet are those who feel, regardless of their situation, they are happy, not perfect.

10 Ways to Keep Your Salon Client Coming Back

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

Top 5 Rules of Client Retention

A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?

Learn How to Cut Through the Amazon Retail Jungle

Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.

How to Make New Clients Become Prebooked Regulars

Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.