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client retention

Learn How to Cut Through the Amazon Retail Jungle

Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.

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How to Make New Clients Become Prebooked Regulars

Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.

3 Reasons Why Having the Biggest Book Won’t Make You Richer

When it comes to your client base, less can definitely be more. Building a busy book is critical to long-term success and stability in the beauty business; but stuffing your books full of quick and low quality appointments is doing a ...

Relocating and Building a Clientele from Scratch

Would you move to a different state with a goal to be a renter? That’s just what stylist Howie Held did when he moved to California.To succeed, he knew he’d have to hit the ground running. His first step was to take classes and ...

Your Biz—Best Practices and Business Tips for Self-Employed Stylists

When you are responsible for it all in your salon space, you have to remember to take time to “take care of business.”

Broadening Your Base

If you don’t have clients of all ages from all walks of life, you won’t have a business that’s sustainable for decades. At Michael Christopher Salon in Highland Heights, Ohio, salon manager Marianne Nicolli says the key to ...

Customer Retention 101 for the Hairdresser

Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...

3 Ways to Build Your Clientele

Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...

9 Ways You Can Reward Client Loyalty

Are you looking for ways to build your business and create loyalty for years to come? Do you need something to keep them interested while maintaining an excellent working relationship? How do you keep clients from browsing other salons? MODERN ...

5 Ways to Keep Your Clients

Treat every customer as if they sign your paycheck -- because they do. You cannot afford to lose even one customer -- see why.

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