So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?
Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.
Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.
When it comes to your client base, less can definitely be more. Building a busy book is critical to long-term success and stability in the beauty business; but stuffing your books full of quick and low quality appointments is doing a ...
Would you move to a different state with a goal to be a renter? That’s just what stylist Howie Held did when he moved to California.To succeed, he knew he’d have to hit the ground running. His first step was to take classes and ...
When you are responsible for it all in your salon space, you have to remember to take time to “take care of business.”
If you don’t have clients of all ages from all walks of life, you won’t have a business that’s sustainable for decades. At Michael Christopher Salon in Highland Heights, Ohio, salon manager Marianne Nicolli says the key to ...
Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...
Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...
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