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Aloxxi: Shades with Personality

Who We AreWith a haircolor collection that trades typical designations such as 9N and 6K for shades like “Party in Lombardy” and “Roman Goddess,” it comes as no surprise that founder George Schaeffer was also behind ...

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Keratin Complex: Healthy, Color-Treated Hair

Who We AreIn 2006, a small group of industry innovators identified an opening in the market: the lack of viable alternatives to the traditional straighteners being used in salons at the time. Working with leading chemists and haircare experts, ...

Olaplex: Revolutionizing the Color World

Who We AreOffering a breakthrough product with growth fueled largely by social media, Olaplex President Dean Christal worked with chemists Dr. Eric Pressly and Dr. Craig Hawker to bring his vision to life. Olaplex, a liquid color additive that ...

Matrix: Committed to Color

Who We AreFounded in 1980 by American husband-and-wife hairdressing team Arnie and Sydell Miller, Matrix, a leading professional haircare and color company in the United States, is part of L’Oréal USA’s Professional Products ...

Malibu C: Solutions for Colorists

Who We AreMalibu C is a solution-driven professional hair and skincare brand based in science. Since 1985, the company’s mission has been to solve problems using nature-inspired, patented technologies.At the core of Malibu C’s ...

Wella: A History of Innovation for Colorists

Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...

TIGI: High-Fashion Creative Color

Who We AreTIGI’s Copyright Colour allows colorists to create an infinite number of shades from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed, even between permanent ...

SureTint Technologies: Precision Coloring for Increased Profit

Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work flow and providing business insight and solutions to manage and grow color business. SureTint provides precise color and batch sizing, ...

Schwarzkopf Professional: The Heart of a Hairdresser

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...

Rusk: The Art of Hair

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in ...