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Violet Vibes: Living Proof Embarks into Color Care with its Latest Launch

See the hair world through violet-colored glasses, thanks to Living Proof's new Color Care line. The four products, a shampoo, conditioner and two Whipped Glazes, are formulated to care, fortify and protect color-treated hair from color fading due to UV exposure, heat styling and hard water.

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No Nothing Hair Care's Products are Designed to "Irritate No One"

Developed to be as friendly to sensitive scalps as possible, No Nothing is designed to contain no irritating ingredients.

ECRU New York Curl Perfect Ultra Hydrating Masque

The Ultra Hydrating Masque is a moisturizing masque treatment, specifically for curly and wavy hair types, that delivers vital nutrients to hydrate and repair curly hair while maintaining natural curl formation.

Kenra Platinum Luxe Shine System

The NEW Luxe Shine System from Kenra Professional is a two-part system enriched with precious gold to transform dull, lifeless hair and provide more manageability, smoothness, body and shine.

Product Spotlight: Alterna Caviar Restructuring Bond Repair

The most important element in youthful looking hair is hair health, and Alterna, the anti-aging experts, have found a way to capture youthful hair in a bottle with the Caviar Restructuring Bond Repair collection.

Redken Releases New Color Extend Graydiant Shampoo and Conditioner

The shampoo is an anti-yellow, color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes naturally gray and silver hair.

Pureology Launches New Strength Cure Best Blonde

Help your clients live their best blonde life with help from Pureology’s new Strength Cure Best Blonde, a three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

Truss Professional's INFUSION Shampoo & Conditioner

The INFUSION Shampoo and Conditioner by Truss Professional revives dry, dull and brittle hair while cleaning, moisturizing, reconstructing and providing protective sealing.

Treat Dry Hair with Biolage's New Advanced Oil Renew System

The system features three moisture-retaining oils—soybean, coconut and argan—to transform hair without heaviness or buildup. There are three aspects to the new system, a shampoo, a conditioner and a leave-in.

Head of Roses: Sexy Hair Introduces New Vibrant Sexy Hair Line

Sexy Hair’s new Vibrant Sexy Hair line was created to help keep hair color fresh and vibrant. Infused with rose and almond oil, each product helps to create a smooth and velvety finish.