curl care

Redken Introduces Its First Silicone-Free Acidic Bonding Curls Collection

Introducing Redken's Acidic Bonding Curl line, an innovative strengthening system developed specifically for your curly clients!

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Ouidad Unveils New Flagship Salon in NYC

The Curl Experts at Ouidad Unveil their newest flagship salon in New York City’s bustling Flatiron District.

LEAF + FLOWER Launches Instant Curl Line

Get all the details on LEAF + FLOWER's new Instant Curl line of products. Your clients' curls will thank you!

DevaCurl Introduces Limited-Edition Jumbo Sizes of Classic Favorites

Just in time for the holidays, DevaCurl launches its classic favorites as limited editions in jumbo sizes.

L'ANZA Introduces New Healing Curls Line

The new Healing Curls product line by L'ANZA is an intermixable professional salon collection allowing for complete curl personalization.

Introducing Mila Rose Hair Care for Natural Curls

All-natural brand, Mila Rose Hair Care, offers new lineup for naturally-curly hair.

ELIXIRME Beauty Introduces Vegan Smoothing Treatment

The formaldehyde-free cream formula by ELIXIRME Beauty reduces and controls frizz by about 70% and reduces curl by about 50%.

Matrix Introduces A Curl Can Dream Collection

The company created this 6-product curl preservation line to enhance all curl types and hair densities.

Everything to Know About the Alfaparf Semi di Lino Curls Range

The treatment line is designed to enhance and preserve the natural beauty of waves and curls.

Here are the Answers to Your Top Texture Questions

Ouidad Curl Experts Chadwick Pendley and Jessica O’Brien answer your top texture questions.

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