curls

How-to Make Curls That Last

Whether you’re going from straight to curly with perm rods, flexi rods, or shingling, here are some great tips to keep in mind when achieving this style.

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Innersense Organic Beauty Launches I Create Definition Styling Foam

Innersense Organic Beauty's newest product, I Create Definition Styling Foam, is a lightweight styling foam that provides firm hold, creates curl definition, and reduces frizz.

Introducing the Curl + Coil Collection by cibu

Hair Cuttery Family of Brands' has launched a new collection by cibu called Curl + Coil, four products to put movement and shape into curls and help prevent frizz.

Master Not One But Three Types of Curls Using These Flat Iron Techniques

Every type of curly look requires its own technique and tools, whether it’s a sexy, bouncy style or a crown of beach waves. But we firmly believe a straightener is the one essential you need to create a plethora of styles. Here, Shannel Mariano breaks down all the ways you can use a straightener for customized curls.

A Breakthrough Service Offers Gorgeous Waves While Beautifying Hair

For the 40% of clients who desire texture in their hair, Goldwave's NuWave is an in-salon, semi-permanent, shape-changing service that leaves hair feeling as good as it looks--the perfect new service to boost revenue.

Must-Try Holiday Hairstyles from the Matrix 2020 Lookbook

A gorgeous half-up pony and elongated curl options for clients seeking holiday glam.

Curlyage: New Color on Curly Hair

A refresh by a texture expert.

Festival Style How-To: Texture, Volume, and Shine

Going beyond the flower crown.

Expert Advice: How to Work with Every Curl Type

“At Ulta, texture isn’t just taught, but it’s also a priority,” Ulta Beauty Pro Team member Pekela Riley says. Here, she shares insights into the different curl types and how to work with each.

How to Dry Curly Hair with a Diffuser

In this texture tutorial, educator Sam Villa drop the ends of a section of hair inside a finger diffuser and twists and lift as he elevates so hair is intertwined between the fingers.

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