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A Breakthrough Service Offers Gorgeous Waves While Beautifying Hair

For the 40% of clients who desire texture in their hair, Goldwave's NuWave is an in-salon, semi-permanent, shape-changing service that leaves hair feeling as good as it looks--the perfect new service to boost revenue.

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Must-Try Holiday Hairstyles from the Matrix 2020 Lookbook

A gorgeous half-up pony and elongated curl options for clients seeking holiday glam.

Curlyage: New Color on Curly Hair

A refresh by a texture expert.

Festival Style How-To: Texture, Volume, and Shine

Going beyond the flower crown.

Expert Advice: How to Work with Every Curl Type

“At Ulta, texture isn’t just taught, but it’s also a priority,” Ulta Beauty Pro Team member Pekela Riley says. Here, she shares insights into the different curl types and how to work with each.

How to Dry Curly Hair with a Diffuser

In this texture tutorial, educator Sam Villa drop the ends of a section of hair inside a finger diffuser and twists and lift as he elevates so hair is intertwined between the fingers.

Permanent Solution: How to Create Hair That Is Easy to Style, Every Day

“People just think 80s when you say perm, but texture is back, and it is sexy!”

Naturally Styling: ArchiTEXTURE Men's Collection from Johnny B

A celebration of texture on four different lengths and texture types.

3 Tips for a Perfect Curl Set

A curl set is the foundation for most updos and volume intensive styles, but it doesn’t have to include massive amounts of teasing and spray. Sam Villa ArTeam Member, Anna Peters, shares how to create a modern version to support today’s looks.  

Beach Waves: Lived-In Texture How-To

These styles came together using products from Sexy Hair that build on each other for great movement and light hold.