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danielle keasling

Great Lengths Hosts Inaugural Customer Celebration Event in Los Angeles

The new tape-in extension system, GL Tapes by Great Lengths, were introduced to stylists, who were able to use cold fusion technology to create looks featuring new ombre and rooted color combinations. The new Great Length’s phone app was also showcased at the event. The app helps a stylist have the brand assets and education tools in the palm of their hand.

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Breaking News! Announcing the 2018 NAHA Winners

One of the biggest nights in hairdressing just wrapped up at the Mandalay Bay Resort and Casino in Las Vegas, and the 2018 North American Hairstyling Awards' winners have all been announced!

Trending Now: Men's Hair With a Frontal Focus, Fringes and Weight on the Forehead

In the Ulta Beauty Pro Team’s newest collection, two men’s images pop out not just for their energetic patterns and colors, but also for their ultra-wearable yet impactful hairstyles.

Beauty Changes Lives Experience NextGen Sneak Peek: Team Matrix

The NextGen team representing Matrix Professional will share their interpretation of the theme “Exposed” on the Beauty Changes Lives Experience fashion runway, Sunday April 29, during America’s Beauty Show.

HOW-TO: The Perfect Editorial Braid on Extensions

Danielle Keasling is an extension and braiding expert and is frequently asked how she creates her unique styles that have won her covers and international competitions. Here, she shares tips for braiding and extensions.

Ulta Beauty Pro Team: Artists Supporting Artists

The Ulta Beauty Pro Team educates and inspires, pushing brand loyalty aside and bringing hairdressing back to the hairdresser.

Bright Lights, Big City: Mint Green Color

The Ulta Beauty Pro Team collaborated on their winter collection, Bright Lights, Big City, shot in the epicenter of New York City. In a behind-the-scenes look of this Times-Square-based shoot, team member Danielle Keasling demonstrates how to create minty-fresh color.

Bright Lights, Big City

As Ulta Beauty Prepared to open the doors to its first-ever Manhattan location, Chief Artistic Director Nick Stenson and his Pro Team headed into the heart of Times Square to capture a collection inspired by the city that never sleeps.

What a Curl Wants: Styling Versatility for Textured Hair

Curly clients today are way past being told that the only option for their hair is smoothing. Beyond that, they want to be able to wear their curls in different ways, with options to mix up their style every couple years, seasonally, or maybe even from day to day.

BREAKING NEWS: Meet Ulta Beauty’s New Pro Team

This just in! Ulta Beauty just announced the formation of the Ulta Beauty Pro Team, an epic grouping of hairdressing talent with more than 100 years of combined experience. As this news breaks, MODERN is in Orlando with Ulta Beauty and team lead Nick Stenson, chief artistic director. See who’s on the team!