debra neill baker

Serious Business Reinvents for 2021

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.

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Neill Creative Director Michael Baker Passes Away

With heavy hearts the Neill family announce the passing of Neill Creative Director Michael "Baker," a celebrated stylist that also was the founder of 5x5 The: Stage, the DeBulker and the Second Hand Scissor Project.

Serious Business Recap: Get Out of Your Own Way

A carefully curated list of inspirational speakers at Serious Business 2019 help the 1,500 salon owners, managers and beauty professionals clear their pathways to evolved thinking.

Celebrating the Salon Today 200 at Serious Business

With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.

Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World

With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.

The Salon Today 200 Celebrates Its 20th Anniversary at Serious Business

At a special recognition party following Serious Business in New Orleans, the Salon Today 200 celebrates its 20th anniversary, honors salons who've been named to the competition 10 years or more and recognizes the 2017 honorees.

SALON TODAY 200 Owners Celebrate Business Success

Roughly 380 people representing 84 of the SALON TODAY 200 honorees gathering following Serious Business in New Orleans to celebrate success in business.

Exploring the Future at Serious Business

A diversity of fascinating speaker explore our future from the stage at Serious Business in New Orleans, Louisiana.

Women of Substance: Debra Neill Baker

Soon after taking her first job as an esthetician, Debra Neill Baker realized she had too much energy to be in a room with one person at a time. She found herself carefully observed the relationship between the hairdresser and the client and soon made it her personal mission to help the salon and the stylist understand the power and influence they have through their clients. It’s a mission she continues today, as she helps lead Neill Corporation, the largest Aveda distributorship, the owner of SalonBiz software and the Paris Parker Salons, and the founder of Serious Business, an educational forum that draw more than 1,000 owners, managers and stylists each year.

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