Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.
At this year's International SalonSpa Business Network conference, owners of multi-unit salons learn how to embrace changes in the industry by strengthening their leadership potential.
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
During the Interational SalonSpa Business Conference, the Tour de ISBN—an inside look at the operations of member salon companies—makes its second stop at V's Barbershops.
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