amika is launching two major initiatives with Beauty Changes Lives and the SoGal Foundation as part of its refocused DEI and Giving Back strategy.
Black Beauty Roster has partnered with IPSY to drive change in the beauty community through new diversity, advocacy, and equity programming, and to create opportunities, content, and education for creating an inclusive space for all.
The Dresscode Project's mission is to educate and empower hair stylists and barbers to give people haircuts that help them look the way they feel, and to provide education, events and support to stylists looking to create safer spaces in their areas.
A documentary for the Smithsonian National Museum of African American History & Culture (NMAAHC) tells the story of the Black barber shop and its evolution.
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
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