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ECRU New York Adds Ceramic Styling Brushes to its Performance Collection

The three-brush assortment will be a part of the Performance Collection, and will join the IonPower blow dryer, travel hair dryer tools, and dryer accessories.

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CELEBRATION: The Grand Opening Of The ECRU New York Academy

ECRU New York kicks off the opening of its new academy with a grand celebration. Details here.

NYFW: Futuristic Hair and Makeup by ECRU New York at Flying Solo SS '19 Show

ECRU New York's Creative team created more than 340 looks inspired by space-age exploration and breaking borders in the Flying Solo SS '19 Show at New York Fashion Week.

ECRU New York's Silk Nectar Serum

ECRU New York's Silk Nectar Serum is formulated with pure silk proteins and emollients that smooth, moisturize and add shine to hair without residue. The serum increases hair's ability to retain moisture, improves manageability and adds a glossy shine.

HOW-TO: Kristen Bell's 2018 MTV Movie and TV Awards Look with Tips and Products from ECRU New York

ECRU New York was used by celebrity hairstylist, Dimitris Giannetos to create an updated classic style on actress, Kristen Bell, for the 2018 MTV Movie and TV Awards on June 16th.

ECRU New York Marine Thickening Balm

Marine Thickening Balm, from ECRU New York’s Signature collection, makes hair look thicker and fuller by plumping hair from the inside out while strengthening over time with continued use.

NYFW: Rope Twist Style from ECRU

As the exclusive hair sponsor for Nolcha shows during NYFW Fall/Winter 2018, prestige hair and beauty brand, ECRU New York created a modern rope twist hairstyle to complement Virtuvius’s Fall/Winter 2018 Runway Collection at the iconic Mercedes-Benz Manhattan showroom on February 11, 2018.

NYFW: ECRU New York Takes Inspiration from Nature to Create Gorgeous Hairstyles for Aranyani’s Fall/Winter 2018 Collection

As the exclusive hair sponsor for Nolcha shows during NYFW F/W18, prestige hair and beauty brand, ECRU New York created a flower crown hairstyle to accessorize Aranyani’s Fall/Winter 2018 Collection on the runway.

NYFW: ECRU New York Intertwined Constructed Braids with Retro Hairstyles for Gemma Hoi's Collection

As the exclusive hair sponsor for Nolcha shows during NYFW F/W18, ECRU New York created a gorgeous retro hairstyle with a modern twist for Gemma Hoi’s runway collection.

ECRU Academy Opens This Spring

ECRU New York announces the launch of its Academy, an education platform, slated to open in April 2018. Designed to expand ECRU New York’s already robust education program, the Academy will share knowledge, as well as, hair and make-up trends with the professional salon community.