Wella Celebrates Beauty Diversity with Koleston Perfect ME+

Wella celebrates beauty diversity in a collection that showcases the splendor of color using the new Koleston Perfect ME+.

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HOW-TO (With Steps!): Molten Glow Ecaille Haircolor Tutorial

Created by Hester Wernet-Rijn, this trendy Ecaille look for long hair features multi-tonal haircolor.Pre-lighten with Blondor Multiblonde Powder+ Koleston Perfect Creme Developer 9%Color A:Koleston Perfect 40g 5/0+ 10g 4/0+ 10g 0/11+ ...

Speaking EIMI in LA: Wella Launches Styling Line for Creative Hair Professionals

On October 29, 2015, at the Wella Studio in Woodland Hills, CA, the talented team at Wella Professionals presented the possiblities that await stylists when working with the new EIMI Styling Line from Wella.  Inspired by the trend toward ...

PARIS FASHION WEEK: Techno Rock N' Roll with Wella

Music and the collection’s mashup of pop art color and rock ‘n’ roll edge was the creative inspiration for the high impact, multi textured style hair look at ACME’s SS16 Paris Fashion Week Show.“We’ve taken ...

NYFW with EIMI: New Wella Line Used to Style DKNY Show

NEW EIMI by Wella Professionals introduces four new Wella products, while incorporating other favorites from Wella Professionals, to complete a comprehensive line up of 20 styling products. EIMI was the line of choice during September New York ...

2 How-tos: Perfect Me Smooth Style & Precision Form With Body

Wella’s EIMI styling line lets the hairstylist express their styling skills and each’s client’s individuality by pairing the correct product to each hairstyle.EIMI comes in five lines: smooth, volume, texture, shine and fixing ...

NYFW: Wella's Eugene Souleiman at Jeremy Scott, Inspired by John Waters

Taking inspiration from the heroine of John Waters’ iconic film ‘Hairspray’, Tracy Turnblatt, and the bouffant-haired beauties of bands like The Supremes, The B-52s and The Go-Gos, ‘the bigger the better’ was the ...

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