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Brunette to Bright Pink with Elumen Formula

A l-o-n-g process but @hairbydominiquegraham achieved her client’s pink dream. We spotted this on @goldwellkmsacademy and share the Goldwell formula below. FORMULA and HOW TO:STEP 1: Apply 35ml Topchic 9% (30vol) lotion + 1 ...

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How-To: Marsala Haircolor Formula

In case you missed it, Pantone's 2015 color of the year is marsala, and we can't get enough of it! The hue is very nearly universally appealing and has been spotted across the beauty board.Andrea Neira, stylist at Di Rosa Haircare in New ...

How to Keep Blondes Blonde 24/7 + Formula!

Seasons may change, but some clients keep blonde color all year long. Stylists at Di Rosa Haircare New York share tips for analyzing blondes and a bombshell formula.

HOW TO: Smoke and Mirrors

Rosa Hawkins offers the HOW TO create her "Smoke and Mirrors" cut and color.

John Simpson's Pure vs. Pastel: Liquid Finish Using Elumen

John Simpson is one of the professional beauty industry’s most renowned colorists. As Goldwell’s Lead Artistic Director, Simpson has a keen understanding of today’s hottest trends in hair color and is part of the creative powerhouse team that designs the trends for tomorrow.

HOW TO: Maximizing Ombre With Vibrant Shades

Goldwell's John Simpson shows HOW TO maximize ombre with vibrant shades.

Peaches and Cream: Before and After PLUS Steps

Get the formula to take your blondes to a beautiful peaches and cream using Goldwell Elumen color.

How To: Seamless Ombre Color Diffusion By Dimitrios Tsioumas

How to create a seamless, diffusion of ombre color by working with clear feathered into your color formula, with Goldwell's Dimitrios Tsioumas.

3 Goldwell Hair Color Formulas By Dennis Bartolomei Salon

3 Goldwell Hair Color Formulas By Dennis Bartolomei Salon's Mio Sota and Daniel Rubin.