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Fromm Launches Style Artistry: A New Collection of Brushes, Combs, Clips and Self-Grip Rollers

Fromm aims to shake up the status quo in the tool category by introducing a new collection of brushes, combs, clips and self-grip rollers called Style Artistry.

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Fromm Unveils the First of a Full Brand Restage: A New Collection of Professional Shears

Fromm has unveiled the first part of its full brand restage with its new collection of professional shears, Shear Artistry. The new collection introduces 18 shears categorized into six families: Venture, Explore, Transform, Invent, Dare and Defy. The collection is designed to feature shears at a variety of price points in order to make Shear Artistry accessible to all stylists' budgets.

16 Razors and Shears to Keep You Looking Sharp

Give your arsenal a cutting-edge with these shears and razors.

Don't Forget to Watch the Premiere of Global Beauty Masters Thursday, March 17!

The world’s toughest hair, makeup and nail art competition – “Global Beauty Masters” – premieres its second season, hosted by Nicole Murphy, Thursday, March 17, 2016 at 6 p.m. EST/PST, 5 p.m. CST/MST on TLC. Stars, ...

Take the December Challenge: Stretched in all Directions

Being booked solid is a good problem to have, but you’re also planning for your own holiday at home and perhaps extending yourself to charities. You’re stretched pretty thin, so turn it around before you snap!Our December Challenge ...

Inside & Out: Eat and Move as if Your Health Depends Upon it

Hairdressers today are getting smarter about their food, more serious about their workout and never picking up the smoking habit to begin with. You are, after all, your clients’ wellness and beauty role models.“At minimum, we ...

New 1907 Zero7 Series Lightweight Hair Dryer from Fromm

Speed DryA DC motor makes the 1907 Zero7 Series Lightweight Hair Dryer from Fromm quiet and efficient with 1800 watts of power to dry faster. Includes three heat settings, two speed settings and temperature controls up ...

HOW-TO: Perfectly Imperfect Tousled Curls Using a Flatiron

Flatirons were previously thought of as tools that were meant for straightening — today, they can do much more. The Diane Ombre Flatiron by Fromm Beauty features curved plate edges making styling easier, especially when attempting to create wavy styles.

Making it Big: Alex Rivera, Platform Artist for Fromm Beauty

In the Summer 2014 First Chair "How They Made it Big and You Can Too" timeline, Alex Rivera, make-up educator and Platform Artist for Fromm Beauty uncovered a talent and passion for beauty since beauty school. Follow his career.

Souped Up Sundries

CosmoProf brands Betty Dain, Cricket, Fromm International and J&D Beauty offer retro packaging for everyday salon needs from spray bottles to bobby pins for the Vintage Vibe, Modern Style promotion.