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Back in the Saddle: Men's Collection by Geneva Cowen

Geneva Cowen, artistic director for Sam Villa, dived into barbering after years of working primarily in color and women's design. Her men's shoot showcase classic, retro-inspired looks that are on-trend for today's man.

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How-To: Gatsby-Inspired Bridal Updo

Increasingly often, brides are requesting styles that are more formal for their ceremony but can be transitioned to looser, playful styles for the reception (can you blame them?).Geneva Cowen, artistic director for Sam Villa, created ...

10 Things You Need to do to Prep for Styling a Bride

Weddings can be a stressful time for you and for your client because they're typically more high-stakes than a standard cut and color. After all, pictures from her wedding can live on for all eternity, as far as she is concerned!Geneva ...

How-To: The Dramatic Undercut

The world is not shying away from dramatic, short cuts right now, and we fully support the movement.Like it or not, Hollywood tends to be a good indicator of what's trending in hair, makeup and style, and many women—Scarlett Johansson, ...

How to Make Wool Dreadlocks

There's a false perception that dreadlocks are easy to maintain when in actuality, they're anything but. Proper maintenance can be time-consuming and tedious; keeping dreadlocks clean and healthy is a lot more work than most people ...

Sam Villa Names Geneva Cowen Artistic Director

Founding Partner of Sam Villaâ and Redken Education Artistic Director,Sam Villa recently welcomed Geneva Cowen, a salon owner and educator based in Anchorage, Alaska, as Artistic Director.

Meet the 2014 NAHA Finalist: Geneva Cowen | Editorial Stylist

MODERN is a proud co-founder of NAHA. The ceremony is July 13 at the Mandalay Bay Resort in Las Vegas.

HOW-TO: Special Occasion Buns

Big buns are everywhere and are the perfect go-to look for the upcoming wedding/prom season. So, whether behind the chair or teaching a client a DIY look, it’s a cinch with this step-by-step from Geneva Cowen for Sam Villa.

Sam Villa and Geneva Cowen Get Inspired By The Jetsons

When cutting and color duo Sam Villa and Geneva Cowen decided to team up for a photoshoot—they wanted to create finishes that featured vibrant, unnatural hair color, “anti-head forms” and avant garde shapes.

Fashion Furious

To showcase fashion silhouettes, runways tend to feature hair that is up, and off the face and neck. Inspired by the concept, Redken Education Artistic Director Sam Villa took up and off to another level.