Show Support: #cutAIDSshort

World AIDS Day is fast-approaching on December 1 st .  Each year, Hairdressers Against AIDS hosts a social movement asking everyone to come together to # cutAIDSshort by pledging to cut a symbolic lock of hair via a photo on social media, or by making a donation to an HIV/AIDS research company.

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FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17

Redken's Guido had a Fashion Week jam-packed with shows, creating a variety of styles.

Redken's Guido Creates Ultimate Bedhead Look for Cindy Crawford's Daughter

No one can create the “done yet undone” bedhead look quite like Redken Global Creative Director Guido Palau, which he proves in the October issue of Interview magazine. Styling Cindy Crawford’s daughter and doppelgänger Kaia ...

Fall Trend: French Twists as Seen at Fashion Week

Redken Global Creative Director Guido created an understated, elegant French twist to enhance the lavish sophistication on the runway at Hermes’ fall/winter 2015 runway show in Paris.“The Hermes woman is always very luxurious and ...

HOW-TO: Renaissance Waves by Guido for Redken at Dior Couture

Inspired by ‘the garden of earthly delights,’ Redken Global Creative Director Guido created soft, child-like waves for the runway at Dior’s Couture show.“The inspiration for Dior couture was 'the garden of ...

NYFW: Rock and Roll Beauty At Alxander Wang By Redken and essie

Taking inspiration from rock-and-roll legend Marilyn Manson, Redken Global Creative Director Guido achieved a dark, downtown look for the runway at Alexander Wang this season. Using Redken’s Diamond Oil High Shine Airy Mist and ...

HOW TO: Sleek Ponytail By Guido For Bottega Veneta

Guido, for Redken, created a sleek, shiny ponytail for Bottega Veneta.

FASHION WEEK HOW-TO: Guido, for Redken, at Alexander Wang

Guido, for Redken, went slick for the Alexander Wang Fall/Winter 2014 collection. Here he offers the how to.

FASHION WEEK: Guido at Diesel

Guido used Redken to create an elegant braid for the Diesel SS2014 collection. Modern was there and grabbed an interview with the Fashion Week superstar to get an overview of the look and tips for aspiring session artists.

FASHION WEEK: Backstage with Guido for Redken at Rag and Bone

For his first show of the season at Rag and Bone, Guido Palau for Redken wanted to design a look that "is very downtown city girl," he says. "It's sort of grungy, a little Kate Moss-esque."

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