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Hair Industry Professional Launches ÄZ Haircare Line

Rodger Azadganian created ÄZ Haircare for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession.

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Rene Furterer's Okara Color Protection Mask

The mask's rich, creamy, silicone-free formula with an innovative airless dispensing pump technology that delivers a controlled dose and complete usage of product.

Teal + Purple Color Combo: Hair Color Conditioning Masque That Develops in Minutes

In this short video, Jennifer Lopiccolo @jenniferlopiccolo_hair applies Aloxxi InstaBoost Color Conditioning Masques and we watch that color "take" in minutes, with a beautifully-blended final result.

ECRU New York Curl Perfect Ultra Hydrating Masque

The Ultra Hydrating Masque is a moisturizing masque treatment, specifically for curly and wavy hair types, that delivers vital nutrients to hydrate and repair curly hair while maintaining natural curl formation.

HOW TO: Teal + Copper Pixie Using Color Conditioning Masques

The intense pigments in the InstaBoost Color Conditioning Masques from Aloxxi surprised--but delighted--this colorist.

Hidden Pops of Color Using Aloxxi InstaBoost Conditioning Color Masques

Using these new color masques from Aloxxi, @beautybyhaleygarber was able to create a playful color palette that is a beautiful surprise.

GKhair Bombshell Masques

GKhair Bombshell Masques are a restorative masque that provide the pigmentation of semi-permanent color in one application

MAKEOVER: Brassy to Cool Blonde with the GKhair Ultra Blonde Bombshell Masque

Gkhair Ultra Blonde Bombshell Masque How-to

MAKEOVER: Copper to Royal Purple with the GKhair Lavender Bombshell Masque

GKhair Lavender Bombshell Masque How-to

MAKEOVER: Brassy to Bombshell with the GKhair Red Red Masque

GKhair Red Red Bombshell Hair Masque How-to