icy blonde

Trending Winter Hair: 8 Frosty Formulas from PRAVANA

Wondering what's trending this winter in the world of hair color? Check out these color formulas from some talented PRAVANA artists.

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Platinum Alchemy: Behind MODERN’s Winter 2022 Cover

This past September, colorists partnered with stylists to create show-stopping hair for our Artist Session Creator Series event. Geribeth Stigen and Shannon Demont's white-blonde transformation now graces our Winter 2022 cover--see how they created the look.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.

Which Lightener to Choose for the Best Blondes

A social media challenge selected the best Eufora Summer Blondes. Here's a breakdown of the Eufora range of lighteners used in the looks.

Need a Lift? The Lightener Behind These Inspiring Blondes

Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.

Global Platinum Bleach Out

Anthony Marmiani (@AnthonySlays) says guest Sam “came to me with hopes of being a platinum blonde global bleach out." It took work and sensitive formulation, but mission accomplished.

A Little Help For Compromised Hair

This hair has been through A LOT! Daisy Goord added a root shadow and some lowlights to add some dimension and both colorist and client were thrilled.

The Satisfying Blonde

Amy Malarchik has been referred to as the “Transformation Queen." This color conversion is particularly inspiring. Noting that she is the ideal client to get the brightest blonde, Malarchik says she has "a base color that just lifts to the perfect pale yellow where the toner can do everything I want it to." See what happens after some highlights and perfect toning.

COLOR CORRECTION: Babylights, Balayage and Slices For The Win

Abigail Myers says, “My client’s goal was to be an icy yet natural blonde with a soft root shadow and a contrasting money piece." A correction was also needed. After some babylights, slices and balayage, mission accomplished.

Platinum Card Rescue For A Bad Home "Bleach Job"

This client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.

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