Here’s what happened when a group of talented creative artists came together to bring their vision of self-expression to bright, beautiful life.
Laila Pettersen, @laila.wella, is an educator for Wella Professional, Norway. Just like gems form over time, Pettersen’s creation required patience and skill. She wanted to take her client from dull to shining brilliance and used Wella’s Opal-Essence shades, applied in sections with a gloved hand, to achieve the end result.
Alisha Basham (@frivolousfawn), an award-winning artist in Eugene, OR, working out of London Hair Studios, took her client from brassy to icy blonde. "This was a late-night color correction and worth every minute."Basham used four ...
New artist Kylie Nelson shares the formula she used to transform her client from brass to class.
“In a world where we all want to shine, Wella Professionals Illumina Color offers new shades for a new year and a new look,” says Dean Roybal, Wella Professionals Top Artist.
Philip Ring's work on Instagram caught our eye. His client left his chair with a glowing, warm finish and here's the formula.
Christopher Doves offers his formula and HOW TO create the look used for some of the wigs and Hairdreams extensions shown in the Hunger Games, to be released November 2013.
Alexandra Matiz and Nicole Obert break down the color and shape shown on the cover of April, 2013, Modern Salon Magazine
Claudio Lazo's salon in Studio City, C the Salon, was a busy beauty hive of activity on the day I came to experience Lazo's creative hand with color. He offered me a peek into the workings of his salon and the chance to try Ilumina color.
Learn the steps to create a Wella Illumina blonde inspired by the healthy, dimensional finish of children's natural hair coloring.
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