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INOA Hair Color by L'Oréal Professionnel

INOA is L'Oréal Professionnel’s first AMMONIA-FREE permanent hair color. INOA provides rich color results, supreme respect for the hair and unlimited possibilities to create personalized looks for every woman.

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FORMULA: Eva Green's Breathtaking Bronde

Eva Green's wavy bronde finish by Frédéric Mennetrier has created quite the buzz. How-to: Eva Green's wavy brondeApplicationSection 1: Apply INOA 4.8/4M (Altn: Majirel 4.8/4M) from re-growth area to ends. Process ...

TRANSFORMATION: Balayage Magic

Eva Scrivo, owner of the Eva Scrivo Salons, along with artist Alissa Frum, worked together to create this beautiful transformation at a recent "Art of Balayage" workshop held at the Eva Scrivo Academy in NYC.Here they offer the HOW ...

Ross Bartolomei: Chemical-Free Living

Hype Salon owner Ross Bartolomei in suburban Chicago is freeing his salon of toxic chemicals after being diagnosed with lymphoma.

HOW-TO: From Ombre to Power Copper

Get the HOW TO on this Ariel inspired power copper shade by Jilllian LeDonne of Eva Scrivo Salon.

FORMULA HOW-TO: From Major Outgrowth to Major Radiance

Frank Diaz (Frankd322 on Instagram) from Salon Beauty Bar in Sherman Oaks, CA had a client with six months of outgrowth and a starting natural color of Level 5. He brought her back to a beautiful wheat blonde that left both of them smiling.

Eva Scrivo’s Remarkable Makeovers

Eva Scrivo, artistic ambassador for INOA Supreme, used the new hair color to work some makeover magic on three clients.

Better Balayage

Why assume balayage always involves a lightener? Jennifer Fontana, owner of Cristophe Salon in Newport Beach, CA, likes using a tint, and she’s got a secret: “I love to use INOA to balayage with because unlike lighteners or ammoniated colors, INOA stays exactly where you put it,” says Fontana. “All balayagers know this is key.”

By The World’s Greatest Hairstylists

Eva Scrivo, L’Oreal Professionnel Stylist and owner of Eva Scrivo Salon in New York City discusses what makes INOA Supreme so unique and special. Your client will look younger with their brightened new hair by INOA Supreme.

Breaking News from Paris: L'Oréal Professionnel's Color Breakthrough

Today in Paris, L'Oréal announced it's newest innovation—INOA. This line with no ammonia and no odor is a three-step mixing process.