It's a 10 Haircare Launches Professional-Focused Website to Offer Exclusive Pricing to the Licensed Hairstylist Community

The website has launched in time to honor National Hairstylist Appreciation Day.
The website has launched in time to honor National Hairstylist Appreciation Day.
It’s a 10 CEO and founder, Carolyn Aronson, has been honored with the Legacy Award at the first ever Change-Maker’s Gala on April 16th, at America’s Beauty Show.
This 18 year-old client with virgin hair was up for some fun. Get the details for her new, colorful fringe.
The product is designed to give shine, tame frizz and cut down on drying time.
This client wanted a shade that required less of an urgency when it came time for a touch up. Get the details from one of MODERN's favorite artists, Breanna Weinhold (@breebirds_hair).
Get the details for this color correction from splotchy and fried to lovely blonde by Breanna Weinhold.
Breanna Weinhold used balayage, babylights and clever toning to correct her client's grown out, faded and brassy shade.
Miracle Blow Dry Styling Balm is a nongreasy cream that works into damp or dry hair easily and weightlessly to eliminate frizz, lock out humidity, define curls, and protect from heat.
Last night, It’s A 10 Haircare made beauty industry history as the first independently-owned, professional hair care brand to secure a Super Bowl commercial spot. Not only that, but the ad, titled, "Four More Years," made a bold statement that has made it one of the most talked-about of the night.
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