it's a 10

It's a 10 Haircare Launches Professional-Focused Website to Offer Exclusive Pricing to the Licensed Hairstylist Community

The website has launched in time to honor National Hairstylist Appreciation Day.

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It’s a 10 CEO & Founder Honored With Legacy Award

It’s a 10 CEO and founder, Carolyn Aronson, has been honored with the Legacy Award at the first ever Change-Maker’s Gala on April 16th, at America’s Beauty Show.

How-To: Fun Rainbow Fringe

This 18 year-old client with virgin hair was up for some fun. Get the details for her new, colorful fringe.

It's a 10 Introduces Volumizing Shine Treatment

The product is designed to give shine, tame frizz and cut down on drying time.

MAKEOVER: Icy Blonde With Tasteful Root Smudge

This client wanted a shade that required less of an urgency when it came time for a touch up. Get the details from one of MODERN's favorite artists, Breanna Weinhold (@breebirds_hair).

MAKEOVER: The Three Step Journey To Blonde

Get the details for this color correction from splotchy and fried to lovely blonde by Breanna Weinhold.

COLOR CORRECTION: Balayage and Babylights For Dramatic Results

Breanna Weinhold used balayage, babylights and clever toning to correct her client's grown out, faded and brassy shade.

It's a 10 Haircare Releases Miracle Blow Dry Styling Balm

Miracle Blow Dry Styling Balm is a nongreasy cream that works into damp or dry hair easily and weightlessly to eliminate frizz, lock out humidity, define curls, and protect from heat.

It's A 10's Super Bowl Commercial Celebrates the Beauty of Diversity

Last night, It’s A 10 Haircare  made beauty industry history as the first independently-owned, professional hair care brand to secure a Super Bowl commercial spot. Not only that, but the ad, titled, "Four More Years," made a bold statement that has made it one of the most talked-about of the night.

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