With a Neu-attitude, the Neuma family joined together to learn about new product offerings, new techniques and new style collectives.
During Neuma’s California Experience, an education and lifestyle event the brand hosted in Huntington Beach, CA in September 2017 for salon owners, stylists, distributors, and salon consultants, MODERN sat with Jeff Orrell to talk about the brand he created and why it was so important to him that it be sustainable, responsible, and transparent.
As a fully transparent brand, NEUMA easily moved through the regulatory compliance required to enter the EU market, which exceeds the U.S. in formulating without known irritants or suspected carcinogens.
The Professional Beauty Association is hosting a panel of executives from independent brands to discuss distribution channels at CPNA.
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