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jo blackwell-preston

FOILING TIP: How-To Create A Stenciled Foil (and WHY!)

Learn how-to create your own stenciled foils. More importantly - learn WHY this is a good idea for colorists working with foils.

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Floating Foils - Best Technique To Get Bright Balayage Results

Love the look of balayage but want a lighter and brighter result? Learn more about the "Floating Foils" technique that offers the best of both worlds. This is a FANTASTIC video tutorial by a color master.

Up You Foil Skills with These Tips

Is foiling a "dye-ing" skill? Never, according to Jo Blackwell-Preston, a L'Oreal Professionnel International Artist. Here, she demos how to use foils to get the best lift on your darker haired clients (and tips that will work on your blondes as well).

3 Ways to Boost Client Loyalty

Whether you rent a chair, work on commission or own your own salon, you know that client loyalty is crucial to a successful career. Building that kind of trust with a client isn’t merely based on your killer balayage or long bob technique. The real secret to client loyalty is through the emotional journey and three specific touchpoints that your clients should experience each and every time he or she comes to the salon.

Summer Squad: Modern Blonding by L’Oréal Professionnel Artists

Whether refreshing, correcting, toning, modernizing or even starting from scratch, it’s summer and it’s time to sharpen blonding skills!

L'Oreal Professionnel At The Intercoiffure Spring Atelier 2017

Learn more about the looks presented by team L'Oreal Professionnel at the Intercoiffure Spring Atelier 2017.

13 Ways to Better Connect With Your Clients

Set yourself apart from the competition by making long-lasting impressions on your clients. Here are 13 ways you can start doing this right now!

Emiliani Enterprises Hairdressing Extravaganza

“The 4th Dimension: The Day of the Hairdresser,” the Emiliani Enterprises hairdressing extravaganza planned for April 15 and 16, is one of the hottest tickets in the professional salon industry today. The Taj Mahal Xanadu Theater in Atlantic City will be the setting for this two-day event featuring some of the beauty industry's top hairdressers showcasing their artistic talents and celebrating hairdressers all over the world.

Women of Style: Jo Blackwell-Preston

President, Dop Dop Salon, NYC L’Oreal Professionnel Portfolio Artist Master Color Artist and Motivational Speaker

Beauty Bash Benefits Susan G. Komen For the Cure

Emmediciotto Italy, was the presenting sponsor of this year’s Beauty Bash with the support of the National Latino Cosmetology Association. The Beauty Bash “Unity Now is a Tomorrow for Everyone” event, benefitting Susan G. Komen for the Cure, took place Saturday, May 14 in Miami Beach.