keratin

How-To: Keratin Care by SheaMoisture Professional

A protein found naturally in the hair, keratin treatments restore hair by infusing it with keratin and provide manageable styles to clients with unruly hair. Keratin comes into play as a liberally used frizz-controlling agent in ...

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Curl Controller from Keratin Complex

The new Curl Controller is Keratin Complex’s latest addition to its menu of smoothing services.  Keratin Complex’s Advanced Glycolic Smoothing System works for all hair types and textures while ...

It's Elemental: Wella Elements Care Line Addresses Hair's Most Basic Needs

To be healthy, hair needs more of some things and less of others.Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a ...

BEFORE & AFTER: Cezanne, Next Generation of Smoothing Treaments

Nestled in downtown Barrington, Illinois at The Main Event Salon, is where I met Cezanne Master Stylist and Executive Educator Alex De Rango, who transformed my hair with the new Cezanne Perfect Finish Keratin Smoothing Treatment. The treatment is an exciting, new next-generation formaldehyde-free smoothing treatment that offers smoothing ability, without the use of harmful chemicals that could be a health concern for stylists and clients.

3 Ways to use HYPERSILK Revitalizing Masque from LASIO

LASIO's HYPERSILK Revitalizing Masque can be used in three different ways to keep hair strong and shiny.

Kerasilk Keratin Collection Launched

Goldwell launches Kerasilk Keratin Collection to the US press. Dimitrios Tsioumas presents the new smoothing treatment to 40 Beauty Editors in NYC.

Consumer Smoothing Concerns Over Suave Keratin Infusion Product

According to CNN.com, hundreds of women nationwide are suing the manufacturer and designer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a hair treatment product designed to smooth frizzy hair. The consumers are saying the product caused them severe hair loss and other damages.

Color and Keratin

Photo Collection by Kiki Taylor, celebrating the versatility of textured hair that women of color embrace.

HOW TO: Kenra's New Smoothing System PLUS All the Need to Knows

Kenra Professional has launched Kenra Smooth, a smoothing system that lasts for up to 60 shampoos that is designed to eliminate wave and frizz. Get the steps in this how to!

Acacia Protein Oil by ECRU New York

Acacia Protein Oil by ECRU New York is an ultra-light, multi-functional styling and treatment oil formulated with patented Acacia Collagen. This multi-tasking elixir protects against heat damage during styling, reduces blow drying time, eliminates frizz, helps to mend split ends and is color safe.

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