keratin treatments

Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian

Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.

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Express Yourself

KCEXPRESS treatments are helping owners and stylists grow profits and giving clients the manageable hair they crave.

Get to Know Pure Brazilian Hair Care Smoothing Product Line

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

Keratin Complex Launches Customizable Red Color Technique and Kit

The new Signature Red Color Technique and Kit from Keratin Complex delivers a red base that can be tailored to each client.

Keratin Complex Launches 15-Minute Color Locking Service

Keratin Complex has launched its KCEXPRESS Smoothing Treatment, a 15-minute color locking service, available at JCPenny salons nationwide.

Keratin Complex Launches 15-Minute Keratin Service

Launching nationwide at The Salon at ULTA Beauty, Keratin Complex debuts KCEXPRESS, a 15-minute Keratin service.

Keratin Complex Renames EBO (Express Blow Out)

Keratin Complex's EBO (Express Blow Out) has a new new look and name: KCEXPRESS.

Keratin Complex Celebrates Their Sweet 16 Brand Anniversary

Wishing Keratin Complex a sweet 16th birthday! See how the brand is celebrating this milestone.

Boost Revenue and Client Satisfaction with KCMAX by Keratin Complex

With the new KCMAX Maximum Keratin Smoothing System from Keratin Complex, it only takes three steps to give your clients the smoothest, softest, shiniest hair of their lives.

Kelsea Ballerini Shows Off New Look at 2022's CMA's

Learn how Celebrity Hair Stylist Kelsey Deenihan used Keratin Complex products on singer and songwriter Kelsea Ballerini at this year's CMA's.

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