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l'oreal professionnel

Team from Arrojo Salon Wins the L’Oréal Professionnel US Color & Style Trophy

The winning team will travel to Milan in March to represent at the worldwide competition.

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Floating Foils - Best Technique To Get Bright Balayage Results

Love the look of balayage but want a lighter and brighter result? Learn more about the "Floating Foils" technique that offers the best of both worlds. This is a FANTASTIC video tutorial by a color master.

Face Frame Game Strong: Placement Is Everything

Need an example of stunning face-framing highlights to demonstrate the technique? Look no more.

Balayage and Babylights for a Low Maintenance Blonde

This client with previous color, thick hair and gray throughout was looking for a low maintenance blonde finish. Get the details for the makeover using balayage, babylights and a tasteful formulation.

Makeover: Box Dyed and Brassy To Bright Blonde

Get the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.

Makeover: Gentle Melting For A Big Upgrade

Get the details for this makeover, from a colorist who used permanent color, melting from a darker root to lighter ends.

FORMULA: The Most Beautiful Red For Fall (Winter, Spring, Summer)

Get the details for this powerful red by Steven D. Waldman (@stevenDWaldman), Director of Technical Training for the Ratner Companies.

MAKEOVER: Winning Balayage

Get the details for this transformation, by Payal Patel (@HairByPayal), who used her fresh balayage skills (learned at a SalonCentric workshop) to win a makeover challenge.

L’Oréal Professionnel GM Talks Technology, Social Media and Innovation

Marion Brunet, General Manager, L’Oréal Professionnel, discusses the brand's innovations that have kept it at the forefront of the beauty industry.

How-To Transition Your Foil Client To Balayage

Sophia Avera demons how to transition your foil client to balayage.