launch

OLAPLEX Launches New Virtual Salon

Step into OLAPLEX's new virtual salon, where you can explore a relaxing 3D space and learn all about the brand's revolutionary products.

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Oribe Is Expanding Its Fragrance Collection With Two New Scents And We Have All The Details

Discover your new signature scent with the Oribe Eau de Parfum Collection. Each fragrance evokes an individual mood and embodies its own unique identity. The fragrances transport the wearer to dreamlike destinations, for a true sensorial experience. Together, the trio of gender-neutral scents is the ultimate modern fragrance wardrobe.

Olaplex Launches Pro App for Hairstylists

The Pro App closes the gap between online and offline at the salon.

New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way

ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.

Hair Industry Professional Launches ÄZ Haircare Line

Rodger Azadganian created ÄZ Haircare for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession.

Rikoko Holds International Launch Event in London

Created by expert colorist Richy Kandasamy and brand visionaire Renee Cascarina , Rikoko products are based on exotic ingredients and ancient rituals from the Seychelles islands.

Pink Pewter Launches Cosmetics, Makeup Brushes and Lashes

Best-known for creating beautiful hair adornments, trendy accessories and attracting the masses to their booth at beauty shows, Pink Pewter is excited to bring the brand to the next level with its new makeup line,

R+Co Launches in the UK

R+Co, the professional haircare brand created by rule-bending stylists, was introduced to the UK during an official launch orchestrated by distributor Creative Culture Brands and its Managing Director Alastair J. Gourley.

Day One of Paul Mitchell The Gathering 2016: You Do You

The Event: An annual family-reunion of the Paul Mitchell tribe, The Gathering 2016 launched in Las Vegas at the Aria Resort on Monday, August 15, and will conclude on Wednesday, August 17. In those few days, a wealth of information is communicated to the attending stylists, salon owners, Paul Mitchell staff and field team.

Party with The King: American Crew Introduces Elvis as Their Brand Ambassador

The Event: On Sunday, March 13 in Chicago, American Crew put on their blue-suede shoes and invited their fans to an audience with The King of Rock and Roll, Elvis Presley. As their new Brand Ambassador and a global style icon, Elvis embodies ...

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